Featured Projects
The Grand Trails Project
Brant, Haldimand, Centre Wellington, Waterloo, and Six Nations
The Grand Trails Project was a regional tourism initiative aimed at showcasing and connecting key outdoor trail networks, local businesses, and cultural attractions. The project’s objective was to increase year-round visitation, encourage sustainable tourism, and create a cohesive visitor experience for residents and travelers exploring the area.
Services Provided
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Developed and implemented a comprehensive digital marketing strategy
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Conducted audience research and visitor journey mapping
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Created brand-aligned social media content and email marketing campaigns
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Designed digital assets and promotional materials
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Coordinated with tourism partners to align messaging and visuals
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Provided consultation on visitor experience design and community engagement
Results Achieved
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Increased online engagement and reach for participating businesses and tourism partners
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Strengthened brand consistency across marketing channels
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Improved awareness of trail experiences and regional attractions
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Delivered actionable recommendations for sustaining visitor growth and community involvement beyond the project timeline
Lynnwood Arts Norfolk Studio Tour
Simcoe, Ontario
The Norfolk Studio Tour is an annual event showcasing the work of local artists across Norfolk County, inviting visitors to explore studios, meet artists, and experience the region’s creative community. Lynnwood Arts served as the host location and central hub for the tour, exhibiting all 41 participating artists’ work. The goal was to increase awareness, attract visitors from across southern Ontario, and highlight the event’s cultural and economic impact.
Services Provided
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Developed and executed a digital marketing plan for the Norfolk Studio Tour
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Created engaging social media content spotlighting individual artists, event sponsors, and Lynnwood Arts as the central hub
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Coordinated visual storytelling to promote the event’s community and cultural value
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Managed ongoing audience engagement across social media platforms
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Designed promotional graphics for digital and print use
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Integrated sponsor recognition into all marketing touchpoints
Results Achieved
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Increased social media reach and engagement leading up to the event
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Strengthened Lynnwood Arts’ role as a cultural leader in the community
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Provided consistent online visibility for all 41 artists and event sponsors
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Enhanced event brand recognition through cohesive messaging and design
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Supported the successful promotion of the opening exhibition and public events
Frisky Beaver | Smoke&Gamble Winery
Port Dover, Ontario
Frisky Beaver and Smoke&Gamble Winery, located in Norfolk County, are known for their award-winning wines, playful branding, and strong ties to the local community. The goal of this project was to elevate their digital presence, showcase their unique personality, and connect with both local wine lovers and visitors to the region through engaging, on-brand social media content.
Services Provided
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Managed social media content for Facebook and Instagram
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Created and scheduled brand-aligned posts highlighting wines, events, promotions, and tasting room experiences
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Captured and curated photography and video content showcasing the winery atmosphere and products
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Engaged with the online community to strengthen customer relationships
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Coordinated social campaigns to promote seasonal offers and events
Results Achieved
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Increased audience engagement and reach across social platforms
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Enhanced brand consistency through cohesive visuals and messaging
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Supported event attendance through targeted social promotion
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Strengthened the winery’s connection with both local customers and tourists visiting Norfolk County